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2019 – aluminium can

An extension of Buy the World a Coke (2016).

Aluminium Coke can(s) with text from Naomi Klein’s No Logo (1999). Alluding to the brands inroads into publicly owned academia through undisclosed vending rights, sponsorship and marketing competitions – ensuring concepts such as image control, logo visibility and brand extension are at the centre of the (now permanently targeted) youth market’s education.